How we handle your information
Last updated: September 2026
This Privacy Policy explains how 4Drive Iceland collects, uses, and protects your personal information when you interact with our website and services. We value your privacy and are committed to handling your data responsibly.
4Drive Iceland operates a platform connecting customers with local vehicle providers across Iceland. Our registered address is Midborg, Reykjavik, Iceland. When you submit a booking request or contact us, you entrust us with certain personal details, and this policy sets out how we manage that trust.
We act as the booking booking service. The vehicle provider in each location is the entity that finalises the rental agreement with you and processes data necessary to fulfil that contract.
We collect information you provide directly through our website. When you fill out a contact form or submit a review, you give us your name, email address, and the content of your message. This is voluntary, and you control what you share.
Our web server automatically logs technical information when you visit our site. This includes your IP address, browser type, operating system, referring URLs, and pages you view. These logs help us maintain site security, diagnose technical problems, and understand general traffic patterns.
We do not collect sensitive personal data such as health records, financial account details beyond what the payment gateway handles, or identity documents. Payment card information goes directly to our secure payment processor and is not stored on our servers.
When you make a booking, you provide your name, email, phone number, flight details if relevant, driving licence information, and preferences such as pick-up location and dates. This data is transmitted to our booking system and then shared with the local vehicle provider assigned to fulfil your reservation.
The vehicle provider requires this information to prepare the rental agreement, verify your eligibility to drive, and arrange vehicle handover. They process your data as an independent controller under the rental contract signed at pick-up, and their own privacy practices apply to that processing.
Your booking advance payment is processed by our payment gateway. We receive confirmation of payment status but do not store full card numbers. The vehicle provider may require card details at pick-up for damage liability purposes, as specified in your booking voucher.
Our website uses cookies to remember your preferences, maintain session continuity, and analyse site usage. Session cookies expire when you close your browser. Persistent cookies remain on your device to recall your language or region settings on return visits.
We use analytics tools to track aggregate visitor behaviour - pages visited, time spent, navigation paths. This data is anonymised and helps us improve site layout and content. You can disable cookies through your browser settings, though some site functions may not work optimally without them.
We do not use advertising cookies or share data with third-party ad networks. Analytics providers process data under strict data processing agreements that prohibit them from using information for their own purposes.
We use your information to process booking requests, communicate with you about reservations, answer enquiries, and send booking confirmations and vouchers. If you opt in, we may send occasional updates about our services, but you can unsubscribe at any time via the link in those messages.
Technical logs and analytics data help us identify site errors, improve page load times, optimise mobile display, and refine navigation. Aggregated statistics may inform decisions about which destinations or vehicle types to feature.
We may use data to comply with legal obligations - responding to valid legal requests from authorities, enforcing our terms and conditions, or protecting our rights and the safety of our users and partners.
We share booking details with the vehicle provider assigned to your reservation. They are separate legal entities responsible for fulfilling the rental service and processing data necessary to do so under the rental agreement.
Payment processing involves a third-party gateway that handles card transactions securely. They process payment data under PCI-DSS standards and return transaction status to us.
We do not sell, rent, or trade your personal information to marketers or data brokers. We do not disclose data to other parties except as described here or with your explicit consent.
We retain booking and communication data for as long as necessary to provide services, resolve disputes, and meet legal obligations. Completed booking records are generally kept for accounting and customer service purposes for a period consistent with local regulations, after which they are securely deleted or anonymised.
Technical logs are retained for security and operational analysis, typically for a limited period before being purged. If you request deletion of your data, we will comply unless retention is required by law or legitimate business need, such as an ongoing enquiry or claim.
You have the right to access the personal data we hold about you and request a copy in a portable format. You can ask us to correct inaccurate information or delete data when it is no longer needed for the purposes collected.
You may object to certain processing activities or request restriction of processing under specific circumstances. Where processing relies on consent, you can withdraw that consent at any time, though this does not affect processing already carried out.
If you have concerns about how we handle your data, you may lodge a complaint with the relevant data protection authority in your jurisdiction.
For questions, requests, or concerns about this Privacy Policy or how we handle your information, reach us at [email protected]. Our office hours are Monday to Sunday, 8:00 AM - 6:00 PM (GMT+0). We will respond to data subject requests promptly and in accordance with applicable law.